Sorano Labs · Software studio

We build the tools that do the work.

Sorano Labs builds focused software that turns repetitive operational work into something a small team can run. It is built by the people who run the trading operation, not by observers of it — every tool started as a job we were doing by hand.

Discuss an integration What we build

How Sorano Labs works

Four steps, and the first one is not code.

  1. 01Find the friction. We look for the task that is repetitive, manual and expensive — the one capping how much the team can handle. If nobody is doing it by hand today, there is nothing to automate.
  2. 02Build the tool. One job, done properly, with no features nobody asked for. Small enough to understand, small enough to replace.
  3. 03Automate the work. The manual step disappears and the task runs on a schedule, with a record of what it did.
  4. 04Scale the reach. The same team handles more volume. That is the whole return — not the software itself.
Services

What we build

API Integration

Meta Platform Services

We build integrations on top of the WhatsApp Business API, Instagram Graph API, and Facebook Messenger — following Meta's official Tech Provider program guidelines.

Automation

Business Messaging

Automated messaging workflows, chatbot infrastructure, and CRM connections that let businesses engage customers at scale through Meta-approved channels.

Compliance

Data & Privacy

All integrations are developed in full compliance with Meta Platform Policies, GDPR, and applicable data protection regulations. Business data is never shared with unauthorized parties.

Portfolio

What is running, and what is next.

Live

Supplier & buyer messaging layer

The integration that coordinates our own supply chain: quotes, order status, catalogue requests and shipping documents moving through official business channels instead of scattered email threads — one traceable thread per counterparty, across time zones. It is operated for other companies with the same problem.

Discuss an integration
In design

Product screening engine

A tool that scores a product line against our own written buying rules — demand, competition, restrictions, landed cost, return — and explains the rejection instead of just producing a number. Specified, not yet built: it gets written once we have enough reviews done by hand to know which rules are actually right.

Why a trading company builds this

The same infrastructure that runs our own supply chain.

Sorano Group is a trading and distribution business first. Coordinating suppliers, quotes, purchase orders, and shipping documents across time zones is a messaging problem before it is a logistics one — so we built the integration layer we needed, on Meta's official platform, and we operate it for other businesses with the same problem.

Have a manual task that caps your team?

Tell us what the job is and how often someone does it by hand. If it is not worth automating, we will say so.

Discuss an integration See the commerce side